[Development] how to program iPhone in iPhone Safari browser calls the control effect?

Now want to do a thing like this: In the iPhone, click on the link to a website, open the application directly on the iPhone. Have tried to achieve through ActiveX in IE click on the link to open the application, but the Internet search a bit seemingly iPhone's Safari browser does not support ActiveX, and now I want to achieve this effect, how to do it? Please expert guidance ~ Thank you!
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Not be
[[UIApplication sharedApplication] openURL: [NSURL URLWithString: @ "http://itunesconnect.apple.com"]];
Such calls browsers do?
Reply:

cited a floor laigb reply:

not be
[[UIApplication sharedApplication] openURL: [NSURL URLWithString: @ "http://itunesconnect.apple.com"]];
Such calls browsers do?

Thank laigb reply, but now this is the case, I want to open the Mail application on the iPhone through a portal in a hyperlink, this portal is ordinary HTML plus JS wrote then that others can access through the server technology, with the way you said, to achieve such applications? Longer specific instructions about it? ~ Thank you!
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[[UIApplication sharedApplication] openURL: [NSURL URLWithString: @ "mailto :/ / itunesconnect.apple.com"]];
You can do this in the program is open the mail service.
But believe will tell you the answer you want, it is a book for website development.
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Log in or do not see why Reply
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Reference URL scheme
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http://topic.csdn.net/u/20091106/08/42319991-a146-4f4b-8ee7-baf127319745.html
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Can be used mailto: at the beginning of the line, the call automatically